
“We had a really good connection,” Van der Vaart remembers. He had joined two years earlier from Hamburg, where he lined up with a Tottenham favourite in Rafael van der Vaart. Son was 23 at the time and had scored 29 goals in 87 appearances for Leverkusen.

Son scored 41 Bundesliga goals across six seasons with Hamburg and Leverkusen (Photo: Getty) Son was quick, made intelligent runs, and was seen as someone who could stretch opposition defences while playing off the emerging Kane, who would act as the team’s focal point.

Son decided to leave Hamburg for Bayer Leverkusen instead, and during the intervening two years, he had developed into an even more exciting attacking option. Tasked with scouting Son, Tottenham’s talent-spotters could instantly see why Pochettino had tried to sign the South Korean when he was Southampton manager in 2013. This is the journey of Son the player, the man, the brand. So how has Son transformed from struggling winger to elite forward? From shy newcomer to the centre point of the dressing room? From having a lot of commercial potential to becoming, in one source’s words, “East Asia’s David Beckham”. To give a sense of how Son is viewed nowadays from a marketing perspective, Cristiano Ronaldo is another of CAA’s clients. The company also looks after the commercial interests of former coach Jose Mourinho and midfielder Dele Alli, the latter of whom recommended the company to Son.

Last year, Son joined the sports division of Hollywood talent agency CAA - CAA Base. Had they not, Son would have considered his options.Īs Son’s performances on the pitch have cranked up a few gears, so too has his marketability. Chairman Daniel Levy and his colleagues agreed, taking us to the point where confirmation is expected imminently. He knew he merited a contract commensurate with his performances and standing at the club, and made that point to the Spurs hierarchy earlier this year. Short of confidence five years ago, Son is aware of his value now. The nature of the deal also reflects Son’s changed mindset. The contract will bring Son, now 29, in line with Tottenham’s highest earners Harry Kane and Tanguy Ndombele and reflects his standing as one of the best players in the world. Son’s improvement over the last few years is why he has signed a lucrative new deal at Spurs. Instead, after deciding that he would not run away from the challenge, he knuckled down and became almost the prototypical Mauricio Pochettino player. Photo: Calvin Klein Son Heung-Min sports a CK snap button denim jacket with jeans and Calvin Klein underwear.In the summer of 2016 after a mixed first season in England, Son almost left the club to return to Germany. Photo: Calvin Klein Calvin Klein enlists South Korean footballer Son Heung-Min as its newest brand ambassador for underwear. Posing with a soccer ball, Son Heung-Min wears Calvin Klein underwear with a CK jean jacket.

Underwear-wise, Heung-Min dons Calvin Klein embossed icon micro low rise trunk and modern cotton stretch trunk underwear. Son Heung-Min is making his first appearance as a brand ambassador for Calvin Klein Underwear, and he does so in relaxed images. “Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit.” The footballer continues, “Like so many people around the world, I am constantly inspired by the brand’s iconic campaigns, so to be the face of one is both exciting and surreal.” All smiles, Son Heung-Min wears Calvin Klein. “As a longtime fan of the brand, I’m thrilled to be representing Calvin Klein Underwear in my home country,” says Son Heung-Min. Photo: Calvin Klein Son Heung-Min for Calvin Klein Underwear Laying in bed, Son Heung-Min wears Calvin Klein. According to Calvin Klein, Heung-Min, on and off the field, personifies the tenacity and confidence associated with its brand. The South Korean footballer is best known as the captain of the South Korean national team and plays forward for the Premier League club Tottenham Hotspur. Photo: Calvin KleinĬalvin Klein Underwear enlists Son Heung-Min as its newest brand ambassador. South Korean footballer Son Heung-Min wears Calvin Klein underwear.
